MARKETING PROGRAM

The two most important elements of any real estate marketing program are:

1) Realistic Pricing

2) Maximizing Exposure

Your choice of agency should be based on the agency's capacity to effectively implement a proposed marketing strategy.

1) REALISTIC PRICING

A list price of your property will be recommended - based on current market conditions.

• The actual listing price of your property is determined by:
  
• The actual date the property is placed on the market.
  The market conditions existing when the property is listed for sale.

CENTURY 21 Lakes Region's leading position in the marketplace is directly related to our continued ability to properly inform our sellers about the dynamic relationship between pricing and market. By working with licensed, knowledgeable agents and current market information from CENTURY 21 Lakes Region Realty, sellers can make educated decisions, resulting in the profitable and timely sale of their property.

2) MAXIMIZING EXPOSURE

There are many standard and effective techniques for maximizing the exposure of a well-priced property.

CENTURY 21 Lakes Region agents maintain ongoing contact with an extensive list of clients, past and present. Advising these clients of your property is one of the best ways to ensure a quick sale. We also inform our new customers and those working with other agencies.

CENTURY 21 Lakes Region endeavors to present your property, promptly, in all practical and suitable venues.

1. The Initial Stage

• It is our policy at CENTURY 21 Lakes Region that all our agents promptly tour all our newly listed properties and become familiar with every aspect of the listing to ensure that your property is represented to all prospective buyers and other agencies as professionally and accurately as possible. Consequently, the likelihood of the satisfactory sale of your property is increased.
  
• Within 48 hours of the completion of our listing package, your property is entered into the Northern New England Real Estate Network (NNEREN, our Multiple Listing Service). As a result, all MLS Real Estate offices in the State of New Hampshire are notified that your property is available.
  
• All properties for sale are prominently displayed on plasma screens in the office reception area. Additional digital photographs are used to represent the property in our company listings magazine, personalized flyers & brochures and other print publications.
  
• Our Graphics/Marketing department takes an individualized approach, working daily with agents and their clients to ensure advertising materials meet with their satisfaction. In keeping with technological innovations, the department makes use of current digital cameras, scanners, laser & inkjet printers & color copiers, computer programs and the like, to ensure the highest possible quality in property representation.

2. The Internet and Technology

• Your property will be placed on the Internet in several locations, including NNEREN's public website, www.NNEREN.com, our office website, www.LakesRegionRealEstate.com, the Century 21 site, www.CENTURY21.com, and www.Realtor.com.
  
• As we recognize the Internet is an extremely powerful and popular tool, we constantly monitor and promote our Internet presence. We have a tremendously successful web advertising campaign involving linking from regional and major sites (including www.winnipesaukee.com, www.nh.com, www.lakesregion.org, search engines including Google and Yahoo, and more), established office and agent websites, and advertising with major real estate sources (among them, www.realtor.com, www.homesandland.com). As a result, web users find our office site via many different paths and the office receives a tremendous number of inquiries via email and phone. Our office website is our most important marketing tool, bringing in, by far, the highest percentage of our monthly leads.
  
• Remaining abreast of the latest technology is essential. CENTURY 21 Lakes Region was a pioneer in website development, starting in 1995, two years before any other Lakes Region agency developed an office site. This advantage has enabled us to establish a huge Internet presence. Additionally, agents have access to excellent high quality services within the office, including printers, scanners, cameras and accessory equipment. Moreover, agents have the benefit of the exclusive CENTURY 21 Online system of training, education and resources - a superb program developed by the corporation to meet the increasingly high tech demands of CENTURY 21 agents and their clients.
  
• Realtor.com: We strive to maintain an extremely competitive and viable position on Realtor.com. CENTURY 21 Lakes Region Realty has very substantial annual contracts for advertising on Realtor.com, including banner ads, column ads and featured homes slots. We provide direct linking to our website via these ads and via all individual properties marketed by CENTURY 21 Lakes Region Realty. Furthermore, CENTURY 21 Lakes Region Realty exhibits the largest number of properties on Realtor.com featuring IPIX virtual tours; this ensures that our properties are viewed first by searchers choosing to see properties with virtual tours. We also work to ensure properties are presented online with numerous photos highlighting special features.
  
• Century21.com - Thanks to the CENTURY 21 Corporation, this powerful and dynamic site is the world's leading real estate company website, drawing hundreds of thousands of visitors every month. CENTURY 21 Lakes Region Realty features properties on this site to draw a diverse buyer group. Many of our buyer leads come from this site.

3. Print Advertising

Your property will be featured in The CENTURY 21 Homes & Real Estate Magazine, our exclusive agency magazine mailed to several thousand people expressing an interest in Lakes Region real estate. The magazine is also widely distributed among Lakes Region businesses frequented by visitors to the area. CENTURY 21 Lakes Region was the first real estate firm in the Lakes Region to publish full color listings magazines years ago. We continually work to improve quality of content and print as well as expand upon our distribution network in both rack displays and targeted direct mailings.

Additional print venues include the following:

• Real Estate Publications, including "Homes and Land", "Lakes Region Home Guide", "The Suburban Real Estate Guide", "CENTURY 21 House and Homes" and "Fine Homes and Estates".
  
• Regional newspapers, such as the "Meredith News", "Weirs Times", "The Citizen", "The Laker" and "Waterfront Magazine".
  
• Major newspapers, including "The Wall Street Journal", "The New York Times", "The New York Observer", "The Boston Globe", "The Boston Herald", "The Hartford Currant", "The Providence Journal".
  
• Regional and National Magazines, including "Car and Driver", "DECOR Magazine", "Boston Magazine", "Road and Track", "Boating Magazine", "Waterfront Magazine" , "Kitchens and Baths Magazine", "Family Life", "Eating Well Magazine", "Metropolitan Homes", "HOME Magazine" "New England Homes" and many others. Only the power of the CENTURY 21 System allows us to participate in such national powerhouse magazines!

LUXURY MARKETING: OUR MARKETING TARGETS THE MOST DISCERNING BUYERS OF LUXURY PROPERTIES AND HAS INCLUDED:

Extensive world wide internet presence

Estatesandfinehomesinc.com

Uniqueglobalestates.com

duPontREGISTRY.com

LuxuryHomes.com

Uniquehomes.com

Trulia.com

Realtor.com

NYTimes.com

Wall Street Journal WSJ.com

National and regional magazine advertising

The latest interactive technology, including virtual tours which allows home buyers to view your property via the internet

Full color brochures

Direct mail to targeted qualified buyers

Fortune 500 CEO'S

LuxuryRealEstate.com consist of boutique and specialty real estate firms catering to the demands of the growing international luxury real estate marketplace. LuxuryRealEstate.com is a global network of over 600 luxury real estate brokerages and provides a reference for luxury real estate agents worldwide in a hardbound, annually published directory. Each member is carefully selected by John Brian Losh based on the company’s established reputation for performance, experience with high-end properties, and quality service.

Who’s Who in Luxury Real Estate offers its members three networking conferences a year, discounts in publications such as the Wall Street Journal, Unique Homes and the duPont Registry, web design and development, and the LuxuryRealEstate.com Magazine published three times a year.

The award-winning website www.LuxuryRealEstate.com currently provides access to over 30,000 for-sale properties from around the world. The property listings have up to twelve photos, four virtual tours, floor-plans and maps, and a detailed property description, with an average price.

4. Around the Lakes Region

We consistently advertise our agency, for purposes of general inquiries, through the local Chambers of Commerce, The Lakes Region Association, The Lakes Region Companion, The New Hampshire Visitors Guide, The Where To Guide, as well as local town maps and guides, just to name a few.

5. Television

The CENTURY 21 Corporation has one of the largest television and cable advertising budgets of any real estate organization in the world. CENTURY 21 is promoted daily over a wide variety of network programming - primetime, network and cable. This keeps our name in front of buyers and sellers alike. When people think of real estate, they think of CENTURY 21.

ABILITY TO IMPLEMENT THE PROGRAM

The key to a successful marketing strategy lies in an aggressive and highly competent sales staff with proven implementation capabilities. Over the past two and a half decades, CENTURY 21 Lakes Region Realty has maintained a consistently exceptional sales record. CENTURY 21 Lakes Region has been the Number One CENTURY 21 office in New Hampshire since 2000. Furthermore, the agency consistently receives CENTURY 21's much-coveted DOUBLE Centurion Award for outstanding excellence in sales. For the past two years, the firm has been the top office in the Central New England Region with sales exceeding those of offices in prestigious Fairfield, Connecticut.

Today, CENTURY 21 Lakes Region Realty consists of 26 full‑time, licensed agents, a complimentary staff of 7 and a full-service, licensed Vacation Rentals department. The office has additional peripheral support, including mortgage and title services, legal services, builders and contractors. Nancy Watson, our Closing Coordinator, formerly with Granite State Title Services, will track your transaction to assure timely performance of terms and conditions in your sales contract. She makes sure that when a sale is pending it closes. She is fastidious, conscientious and a true asset to our agents and clients.

CENTURY 21 Lakes Region has a long-established reputation throughout the Lakes Region as a real estate authority. Leading law firms, lending institutions and economic research firms recommend the agency. Regional and local newspapers contact this firm for its comment on current real estate trends. Certified appraisers frequently contact CENTURY 21 Lakes Region for information about sales activity and market trends to assist them in the accurate preparation of their market value reports.

CENTURY 21 Lakes Region has a superb, highly visible location on Route 25, Harbor Square, Moultonborough, just over the Center Harbor town line. CENTURY 21 Lakes Region has a large number of customers who simply see the globally recognized CENTURY 21 “GOLD POST SIGN” and building and stop in for information.

CENTURY 21 Lakes Region is an active member of "V.I.P." Referral Service System, a substantial buyer and seller referral network, which brings in referrals to CENTURY 21 Lakes Region of buyers from all over the world.

PROFESSIONAL MEMBERSHIPS include The National Association of Realtors, Northern New England Real Estate Network, The Lakes Region Board of Realtors and Numerous Local Chambers of Commerce. We are also members of the New Hampshire Better Business Bureau, which has demanding qualifications for membership.

A RECOGNIZED NAME YOU CAN TRUST

Probably the most significant reason to rely on the CENTURY 21 System is because so many people recognize and trust the CENTURY 21 name. The vast majority of our buyers come from New England and the East Coast. When these out-of-town buyers come to our area, the facts prove that they want to deal with a name they are familiar with and can trust. The CENTURY 21 name and sign is the most recognized Real Estate brand in the world. The statistics show, without exception, that most buyers and sellers make a calculated decision to work with CENTURY 21 over any other system. Chances are that many of these people have already done business with a CENTURY 21 office! Not only is CENTURY 21 the largest Real Estate Organization in the world, CENTURY 21 has the largest and most successful referral system in the country.

CENTURY 21 Lakes Region is in the best position to provide you with an overall marketing program that will expose your property to the greatest number of potential buyers and, importantly, provide the buyer with the expertise, direction and answers to questions posed by today's knowledgeable consumer.

Year after year, our superior sales leadership is the result of hard work, solid, professional skills and highly effective marketing programs. We meet the needs of our customers and clients.