The two most important elements of any real estate marketing program are:
1) Realistic Pricing
2) Maximizing Exposure
Your choice of agency should be based on the agency's capacity to effectively implement a proposed marketing strategy.
1) REALISTIC PRICING
A list price of your property will be recommended - based on current market conditions.
- The actual listing price of your property is determined by:
- The actual date the property is placed on the market.
The market conditions existing when the property is listed for sale.
21 Lakes Region's leading position in the marketplace is directly
related to our continued ability to properly inform our sellers about
the dynamic relationship between pricing and market. By working with
licensed, knowledgeable agents and current market information from
CENTURY 21 Lakes Region Realty, sellers can make educated decisions,
resulting in the profitable and timely sale of their property.
2) MAXIMIZING EXPOSURE
There are many standard and effective techniques for maximizing the exposure of a well-priced property.
21 Lakes Region agents maintain ongoing contact with an extensive list
of clients, past and present. Advising these clients of your property
is one of the best ways to ensure a quick sale. We also inform our new
customers and those working with other agencies.
CENTURY 21 Lakes Region endeavors to present your property, promptly, in all practical and suitable venues.
1. The Initial Stage
is our policy at CENTURY 21 Lakes Region that all our agents promptly
tour all our newly listed properties and become familiar with every
aspect of the listing to ensure that your property is represented to
all prospective buyers and other agencies as professionally and
accurately as possible. Consequently, the likelihood of the
satisfactory sale of your property is increased.
48 hours of the completion of our listing package, your property is
entered into the Northern New England Real Estate Network (NNEREN, our
Multiple Listing Service). As a result, all MLS Real Estate offices in
the State of New Hampshire are notified that your property is
properties for sale are prominently displayed on plasma screens in the
office reception area. Additional digital photographs are used to
represent the property in our company listings magazine, personalized
flyers & brochures and other print publications.
Graphics/Marketing department takes an individualized approach, working
daily with agents and their clients to ensure advertising materials
meet with their satisfaction. In keeping with technological
innovations, the department makes use of current digital cameras,
scanners, laser & inkjet printers & color copiers, computer
programs and the like, to ensure the highest possible quality in
2. The Internet and Technology
property will be placed on the Internet in several locations, including
NNEREN's public website, www.NNEREN.com, our office website,
www.LakesRegionRealEstate.com, the Century 21 site, www.CENTURY21.com,
we recognize the Internet is an extremely powerful and popular tool, we
constantly monitor and promote our Internet presence. We have a
tremendously successful web advertising campaign involving linking from
regional and major sites (including www.winnipesaukee.com, www.nh.com,
www.lakesregion.org, search engines including Google and Yahoo, and
more), established office and agent websites, and advertising with
major real estate sources (among them, www.realtor.com,
www.homesandland.com). As a result, web users find our office site via
many different paths and the office receives a tremendous number of
inquiries via email and phone. Our office website is our most important
marketing tool, bringing in, by far, the highest percentage of our
abreast of the latest technology is essential. CENTURY 21 Lakes Region
was a pioneer in website development, starting in 1995, two years
before any other Lakes Region agency developed an office site. This
advantage has enabled us to establish a huge Internet presence.
Additionally, agents have access to excellent high quality services
within the office, including printers, scanners, cameras and accessory
equipment. Moreover, agents have the benefit of the exclusive CENTURY
21 Online system of training, education and resources - a superb
program developed by the corporation to meet the increasingly high tech
demands of CENTURY 21 agents and their clients.
We strive to maintain an extremely competitive and viable position on
Realtor.com. CENTURY 21 Lakes Region Realty has very substantial annual
contracts for advertising on Realtor.com, including banner ads, column
ads and featured homes slots. We provide direct linking to our website
via these ads and via all individual properties marketed by CENTURY 21
Lakes Region Realty. Furthermore, CENTURY 21 Lakes Region Realty
exhibits the largest number of properties on Realtor.com featuring IPIX
virtual tours; this ensures that our properties are viewed first by
searchers choosing to see properties with virtual tours. We also work
to ensure properties are presented online with numerous photos
highlighting special features.
- Thanks to the CENTURY 21 Corporation, this powerful and dynamic site
is the world's leading real estate company website, drawing hundreds of
thousands of visitors every month. CENTURY 21 Lakes Region Realty
features properties on this site to draw a diverse buyer group. Many of
our buyer leads come from this site.
3. Print Advertising
property will be featured in The CENTURY 21 Homes & Real Estate
Magazine, our exclusive agency magazine mailed to several thousand
people expressing an interest in Lakes Region real estate. The magazine
is also widely distributed among Lakes Region businesses frequented by
visitors to the area. CENTURY 21 Lakes Region was the first real estate
firm in the Lakes Region to publish full color listings m