MARKETING PROGRAM

The two most important elements of any real estate marketing program are:

1) Realistic Pricing

2) Maximizing Exposure

Your choice of agency should be based on the agency's capacity to effectively implement a proposed marketing strategy.

1) REALISTIC PRICING

A list price of your property will be recommended - based on current market conditions.

• The actual listing price of your property is determined by:
  
• The actual date the property is placed on the market.
  The market conditions existing when the property is listed for sale.

CENTURY 21 Lakes Region's leading position in the marketplace is directly related to our continued ability to properly inform our sellers about the dynamic relationship between pricing and market. By working with licensed, knowledgeable agents and current market information from CENTURY 21 Lakes Region Realty, sellers can make educated decisions, resulting in the profitable and timely sale of their property.

2) MAXIMIZING EXPOSURE

There are many standard and effective techniques for maximizing the exposure of a well-priced property.

CENTURY 21 Lakes Region agents maintain ongoing contact with an extensive list of clients, past and present. Advising these clients of your property is one of the best ways to ensure a quick sale. We also inform our new customers and those working with other agencies.

CENTURY 21 Lakes Region endeavors to present your property, promptly, in all practical and suitable venues.

1. The Initial Stage

• It is our policy at CENTURY 21 Lakes Region that all our agents promptly tour all our newly listed properties and become familiar with every aspect of the listing to ensure that your property is represented to all prospective buyers and other agencies as professionally and accurately as possible. Consequently, the likelihood of the satisfactory sale of your property is increased.
  
• Within 48 hours of the completion of our listing package, your property is entered into the Northern New England Real Estate Network (NNEREN, our Multiple Listing Service). As a result, all MLS Real Estate offices in the State of New Hampshire are notified that your property is available.
  
• All properties for sale are prominently displayed on plasma screens in the office reception area. Additional digital photographs are used to represent the property in our company listings magazine, personalized flyers & brochures and other print publications.
  
• Our Graphics/Marketing department takes an individualized approach, working daily with agents and their clients to ensure advertising materials meet with their satisfaction. In keeping with technological innovations, the department makes use of current digital cameras, scanners, laser & inkjet printers & color copiers, computer programs and the like, to ensure the highest possible quality in property representation.

2. The Internet and Technology

• Your property will be placed on the Internet in several locations, including NNEREN's public website, www.NNEREN.com, our office website, www.LakesRegionRealEstate.com, the Century 21 site, www.CENTURY21.com, and www.Realtor.com.
  
• As we recognize the Internet is an extremely powerful and popular tool, we constantly monitor and promote our Internet presence. We have a tremendously successful web advertising campaign involving linking from regional and major sites (including www.winnipesaukee.com, www.nh.com, www.lakesregion.org, search engines including Google and Yahoo, and more), established office and agent websites, and advertising with major real estate sources (among them, www.realtor.com, www.homesandland.com). As a result, web users find our office site via many different paths and the office receives a tremendous number of inquiries via email and phone. Our office website is our most important marketing tool, bringing in, by far, the highest percentage of our monthly leads.
  
• Remaining abreast of the latest technology is essential. CENTURY 21 Lakes Region was a pioneer in website development, starting in 1995, two years before any other Lakes Region agency developed an office site. This advantage has enabled us to establish a huge Internet presence. Additionally, agents have access to excellent high quality services within the office, including printers, scanners, cameras and accessory equipment. Moreover, agents have the benefit of the exclusive CENTURY 21 Online system of training, education and resources - a superb program developed by the corporation to meet the increasingly high tech demands of CENTURY 21 agents and their clients.
  
• Realtor.com: We strive to maintain an extremely competitive and viable position on Realtor.com. CENTURY 21 Lakes Region Realty has very substantial annual contracts for advertising on Realtor.com, including banner ads, column ads and featured homes slots. We provide direct linking to our website via these ads and via all individual properties marketed by CENTURY 21 Lakes Region Realty. Furthermore, CENTURY 21 Lakes Region Realty exhibits the largest number of properties on Realtor.com featuring IPIX virtual tours; this ensures that our properties are viewed first by searchers choosing to see properties with virtual tours. We also work to ensure properties are presented online with numerous photos highlighting special features.
  
• Century21.com - Thanks to the CENTURY 21 Corporation, this powerful and dynamic site is the world's leading real estate company website, drawing hundreds of thousands of visitors every month. CENTURY 21 Lakes Region Realty features properties on this site to draw a diverse buyer group. Many of our buyer leads come from this site.

3. Print Advertising

Your property will be featured in The CENTURY 21 Homes & Real Estate Magazine, our exclusive agency magazine mailed to several thousand people expressing an interest in Lakes Region real estate. The magazine is also widely distributed among Lakes Region businesses frequented by visitors to the area. CENTURY 21 Lakes Region was the first real estate firm in the Lakes Region to publish full color listings m